July 16, 2010 - Enhanced Analytics Capability Enables Informed, Real-time Decisions, Better Campaigns and Higher Revenues

EMERYVILLE, CA - July 15, 2010 - Lyris, Inc., the online marketing expert, today announced the release of real-time conversion and revenue tracking, Lyris HQ's real-time analytics tool that allows marketers to quickly determine how to drive proven results for their email campaigns. Marketers can now immediately view how visitors respond to e-mail and site content while tracking bottom-line campaign results in real-time, empowering rapid yet informed decision making for more effective e-mail marketing, leading to increased revenues.

To date, campaign analytics for e-mail marketers tracked discrete campaign metrics like e-mail opens and clicks, without broader insight into the actual revenues or conversions these campaigns generated. Moreover, analysis has not been timely-taking hours if not days-time that marketers cannot afford to lose in planning campaigns.

With real-time conversion and revenue tracking, marketers have holistic, closed-loop marketing analytics functionality that tracks a total view of a campaign's visitors, click-throughs, conversions, revenues generated by specific e-mail. The analytics allows near-instant tracking of single or multiple versions of e-mail campaigns to track conversions and revenues, as campaigns with strong clicks and opens do not necessarily translate into revenues.

"Successful campaigns demand measurement tied to the bottom line, not just clicks or opens," said Blaine Mathieu, Chief Marketing Officer of Lyris. "As online marketing becomes connected, the same holds true for analytics. Marketers need holistic, timely marketing analytics that measure success ranging from web traffic, clicks and opens, to bottom-line data like conversions and revenues."

The new real-time analytics are embedded in Lyris HQ, the company's all-in-one online marketing solution that combines e-mail marketing with search, social and mobile channels. With Lyris HQ, customers have total control of interactive campaigns, from e-mail, social and mobile marketing to pay-per-click management (PPC), Web content management, search engine marketing (SEM) and Web analytics.

Availability

The Lyris HQ Real-Time Conversion and Revenue Tracking enhancement is available immediately to new and existing customers. For more information please visit: http://www.lyris.com.